LIFE INOVATION

Source: Killer Infographics

One of biggest questions in utilizing technology is how much visual splash to incorporate into student projects. Judicious teachers want to maintain a PBL approach that is grounded in information and meaning. Students, however, often get giddy at the prospect of neon animations and swirling Prezis. The goal is to balance a love of color with an understanding of effective design.

The design firm Killer Infographics created the "Make it Pop!" motion graphic below to highlight the potential innovations of modern media but also the potential excesses of over-exuberant marketers. Their satire of lavish buzz-building hits all of the sweet spots in zinging hyper-aware advertisers.


For teachers, this clip is an ideal reminder of the importance of media literacy. Educators need to guide young children in recognizing the influence of flash over substance. It also offers a fun and gaudy crib sheet in creating projects that optimally blend all of the colors, images, typography, and music.

Essentially, any tech-preneur needs to understand balance. He or she needs to separate the visual wheat from the chaff. Media savvy students need to assess what is dynamic and what is distracting, so they can appreciate what is eye-catching branding verses what is fluffy overkill.